Lots of people are already purchasing goods and services online.

According to Statista, about 2 billion people are already making purchases online. This is not even considering the vast amount of leads generated online that result in offline purchases. It is 2020 already, and every business, whether small or large, needs a solid online presence.

The importance of a good website for business can never be overstated in today’s world. Most of today’s business transactions are now being done online. If your business or organization wants to build and maintain a robust online presence, having a website is a great place to start.


Key Benefits of Having a Website

There are a lot of opportunities online for businesses these days.

According to Internet Live Stats, as much as 4 billion of the world’s population is already online. If you’re still not sure of the importance of a website in 2020, here are some of the key benefits that businesses and organizations stand to gain from having a website.

Increased visibility

Having a website is one of the most effective ways to improve your brand visibility online.

Having a professional business website will help increase your brand visibility so you can be found easily by most of your potential customers/clients who are already online. This makes sense for businesses and professions of all kinds, from realtors to accountants, auto mechanics, dentists, plumbers, attorneys, etc.

Wider reach and engagement

Having a professional website gives you access to a large pool of audience. It will help position you closer to the customers who are already searching for your products and services online. It also goes a long way toward improving engagement and communication with both clients and prospects. This is because your website can serve as a communication and information hub for both your customers and potential customers.

Lead generation and conversion

Consumers prefer to research a product before buying in-store. So, regardless of whether or not you’re selling your products or services online or offline, having a website is always a great way to showcase your products or services to generate quality leads and boost sales conversion.

Improved brand credibility

Having a professional website will improve your brand credibility and legitimacy.

Most people tend to think of businesses with websites as more reliable and trustworthy. Businesses without one are often perceived as small and possibly unstable. While this is not always right, public perception of your brand can make or mar your brand regardless of how great your products or services may be.

Increased revenue and profit generation

The importance of a website in 2020 to your bottom line is more than you can fathom.

Businesses and even charity organizations want to boost their profit and revenue generation by as much as possible. The wider reach and visibility that a professional website offers will go a long way towards achieving this.


Bottom Line

The importance of a good website for business and just about anything is not something you want to overlook. Most of your competitors are already online. It only makes sense to go for your fair share of the market.

But then, having a great website is more than just stuffing fancy graphics and incoherent texts on the internet. It takes a lot of effort and professionalism to build a website that truly stands out.

If you’re contemplating creating or redesigning a website for your business, hobbies, charity, or anything, the professionals at CRICH Creative will be more than happy to help you build websites that will help you generate real results.

You can contact us today to get started!