What is the difference between a website and a landing page?
Which of these do you need, and why would you even need them to begin with? If you’re trying to build an online presence for your business, there will be a lot of things you want to know.
In this post, we’ll be evaluating the basic differences between websites and landing pages so you can know the essence of both of these.
Landing Page vs. Website: Understanding the Basics
What is a landing page?
Well, a landing page is simply a standalone web page designed for a specific purpose. Most times, the goal could be to gather visitor’s information or to focus on a particular marketing or advertising campaign.
A website, on the other hand, is a collection of web pages. It is the sum of your entire online impression. It may contain links to different web pages as well as images and call-to-actions that links to other pages. Most websites tend to have links at the top or sidebars that leads to;
- Home page
- About Us page
- Contact page
- Blog/Resources page, etc.
Comparing Landing Page vs. Website
Websites are for general use, while a landing page is usually focused on a particular goal.
You can think of the website as your entire online impression and the landing page as a handshake or greeting that’s just a part of that entire impression.
There are times when you need a special landing page along with your website. There are times when having a specific landing page for a particular goal can be more effective. It all depends on your intent and the results you want to achieve.
Why would you need a landing page?
While a website usually contains multiple pages and may provide information about the entire organization, a landing page often contains limited but specific information about a particular offer, item, or product.
A landing page is ideal for purposes that can include;
- Selling a particular product or service
- Capturing leads for subsequent sales
- Growing your email list with an incentive to sign up
- Using a discount or coupon offer that requires visitors to sign up for access, etc
The goal of landing pages is to keep your audience focused on the goal.
This can be to register, enter, or sign-up for something. This is different from a web page like your home page that may have many other options that can make visitors easily distracted. So, while a website may contain multiple pages connected via navigation menus, a landing page is mostly a single page without other click-through options to avoid distractions.
Your website can provide different services from providing information about your business, its products, and services, as well as customer service and online ordering, among others. Landing pages, on the other hand, are usually designed for specific purposes.
Need to design your website or a specific landing page for a marketing campaign?
The CRICH Creative team will be more than happy to help, regardless of what you need.
The key is to ensure the highest possible returns on your time and financial investments. We’ll help you achieve this.
Contact us today to get started.