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Jewelry and watch brands are displaying product ranges and history via rich mobile applications, but the focus should be longevity over instant gratification so that marketers can stay relevant to their customers between purchases. De Beers bridal app Tiffany & Co., De Beers, Audemars Piguet, Omega and Breguet are among the marketers of big-ticket jewelry and watches [...]
By Rimma Kats June 19, 2012 7-Eleven is continuing to strengthen its position in the mobile marketing space via a new initiative that not only drives consumers to its locations to find their favorite Slurpee flavor, but also incorporates rewards and sweepstakes to sweeten the deal. The company is running an interactive mobile campaign within [...]