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Victoria’s Secret strengthens loyalty program via timely Instagram contest

Victoria’s Secret is building its loyalty program with a new mobile photo sharing contest that rewards consumers with shopping sprees for snapping creative pictures. The retailer has launched a four-week campaign that encourages consumers to snap pictures that represent the brand on Instagram and through the brand’s mobile application. The initiative targets Victoria’s Secret Pink [...]

How analytics will help marketers succeed at mobile coupons

Marketers are using a variety of factors such as location to target mobile coupons. However, lack of personalization from not using analytics is causing some brands to fall behind. As consumers increasingly turn to their mobile devices to help scout out offers and deals, mobile coupons have gotten to a point where they need to [...]

By |February 7th, 2013|Information, Mobile App|Comments Off on How analytics will help marketers succeed at mobile coupons

ECCO Mobile Web Overhaul

Ecco streamlines shopping experience via mobile Web overhaul Shoe brand Ecco has revamped both its mobile and Web sites with responsive design to bolster revenue. The Ecco site is designed so that content renders the same across multiple types of devices. Ecco is working with Demandware on this initiative. “Responsive Web design is an emerging industry design standard where [...]

Fandango’s paperless mobile ticket sales increase 171pc year-over-yea

Mobile is playing a big role for Fandango, as evidenced by its recent announcement that 2012 was the company’s best performing year in its 12-year history. Fandango has been active in mobile with initiatives around its mobile applications and paperless ticketing. Additionally, Fandango reports an annual 57 percent increase in overall ticket sales across mobile and digital [...]