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Victoria’s Secret strengthens loyalty program via timely Instagram contest

Victoria’s Secret is building its loyalty program with a new mobile photo sharing contest that rewards consumers with shopping sprees for snapping creative pictures. The retailer has launched a four-week campaign that encourages consumers to snap pictures that represent the brand on Instagram and through the brand’s mobile application. The initiative targets Victoria’s Secret Pink [...]

How analytics will help marketers succeed at mobile coupons

Marketers are using a variety of factors such as location to target mobile coupons. However, lack of personalization from not using analytics is causing some brands to fall behind. As consumers increasingly turn to their mobile devices to help scout out offers and deals, mobile coupons have gotten to a point where they need to [...]

By |February 7th, 2013|Information, Mobile App|Comments Off on How analytics will help marketers succeed at mobile coupons

ECCO Mobile Web Overhaul

Ecco streamlines shopping experience via mobile Web overhaul Shoe brand Ecco has revamped both its mobile and Web sites with responsive design to bolster revenue. The Ecco site is designed so that content renders the same across multiple types of devices. Ecco is working with Demandware on this initiative. “Responsive Web design is an emerging industry design standard where [...]

Fandango’s paperless mobile ticket sales increase 171pc year-over-yea

Mobile is playing a big role for Fandango, as evidenced by its recent announcement that 2012 was the company’s best performing year in its 12-year history. Fandango has been active in mobile with initiatives around its mobile applications and paperless ticketing. Additionally, Fandango reports an annual 57 percent increase in overall ticket sales across mobile and digital [...]

Voting, politics and mobile

With President Obama reelected, the 2012 elections will forever hold a landmark in mobile marketing history. It was the first elections where smartphones really played a central role in the campaigns’ advertising. While neither the Romney or Obama campaigns discussed how much of the roughly $159 million spent in online advertising was allocated to mobile, [...]

By |November 8th, 2012|Information|0 Comments

Tips to ensure Retailers are mobile ready for the holiday season

Tips to ensure that mobile experiences are holiday ready Retailers prep mobile experiences for peak holiday periods With mobile expected to play a larger role in consumers’ shopping and purchasing activities this year, it is more critical than ever for retailers to deliver high-performance mobile experiences or else risk losing customers to those who are. [...]

By |October 12th, 2012|Information|0 Comments

Macy’s delivers mobile coupons to mall shoppers via Clip’d app

Macy’s is among the retailers looking to drive impulse sales by delivering mobile coupons to nearby shoppers inside a mall. Retailers are leveraging a digital network in 128 malls nationwide to inform shoppers of the availability of the coupons. Mobile users who download the Clip’d app can add a coupon from a retailer to the [...]

The Benefits of Mobile Apps for Musicians, Bands or DJ’s!

  Give your Fans the pleasure to listen to your music wherever you are playing with a GPS Direction Feature. With GPS your Fans won’t miss a single gig your have. Make your music fans fall in love with your by sending direct messages to their iPhones with in-app messages. Create an events calendar with [...]

By |September 16th, 2012|Information|0 Comments

Expedia Updates APP with Exclusive Mobile Deals!

Expedia has hopped on the mobile deals bandwagon and added a new  feature to its application that lets consumers access exclusive deals. The company decided to update the app with the feature after seeing a majority of consumers book their rooms via the company’s mobile app within 24 hours. More companies are dipping their toes [...]

By |September 4th, 2012|Information|0 Comments

Italian label Gucci uses a Mobile APP that aims to provide a higher level of service via employee-handled wireless devices

Enhancing the luxury retail experience with mobile Gucci’s mobile point-of-sale app Since mobile is a channel that consumers can choose to use in-store to enhance the physical shopping experience, it is the ultimate way for luxury marketers to interact with existing and potential customers on an opt-in basis. There are a number of ways that [...]