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Four Ways Mobility Transforms Business

Mobility is about more than wireless connectivity. Mobility combined with cloud computing is changing business – to make it more immediate, more relevant, and more intelligent. But to reap the benefits, companies must rethink computing and business-process strategies and move away from old paradigms. Mobility will change business by: Connecting Phones, Tablets, and the “Internet [...]

Staples takes on international market with new mobile app

Big box retailer Staples is ramping up its mobile strategy overseas with a new iPhone application that drives in-store traffic and captures online sales. The new Staples app is available for consumers in Britain. In addition to the app, Staples UK also has a mobile Web site, which is designed similarly to the United States [...]

What it takes to survive in the New Mobile Era

  Mobile is growing in leaps and bounds, driving significant growth for some companies even as others are struggling. While the ongoing poor economy may be partially to blame, it is also apparent that failing to grasp and adequately respond to mobile is also to blame. Facebook, Nokia, Research in Motion and Yahoo are just [...]

Bar code-based mobile payments: Mcommerce’s newest darling for Mobile Phones

Bar codes are increasingly popular as a way to link mobile users with in-store product information or campaign-related content from a poster or print ad. However, bar codes are also increasingly being used to enable mobile payments, often giving merchants and consumers a quicker and easier path to mcommerce than near-field communications. Probably the best [...]

7-Eleven drives in-store traffic via incentive mobile push messages

By Rimma Kats June 19, 2012 7-Eleven is continuing to strengthen its position in the mobile marketing space via a new initiative that not only drives consumers to its locations to find their favorite Slurpee flavor, but also incorporates rewards and sweepstakes to sweeten the deal. The company is running an interactive mobile campaign within [...]

90pc of top 10 retailers have mobile sites and apps: study

By Lauren Johnson June 11, 2012 Macy's mobile site for a promotion with NBC's "Fashion Star" Top retailers including Macy’s, Home Depot, Target and Apple are on the right track with mobile sites and apps that extend a consumer’s shopping experience, according to a new study from CrossView. CrossView’s 2012 mobile survey looked at how 95 [...]

Favorite Eats leverages iPads inside restaurants to enhance loyalty

By Chantal Tode June 12, 2012 Gandolfo's is using iPads to drive loyalty Restaurants such as Gandolfo’s New York Delicatessen are deploying iPads that include the FavoriteEats application to drive participation in digital loyalty programs. The iPads are being used to make it easy for customers to sign up for a restaurant’s loyalty program during a visit [...]

Obama Wants Government Agencies to Focus on Mobile Apps

  Obama Wants Government Agencies to Focus on Mobile Apps May 24, 2012 by Stan Schroeder7 President Barack Obama has ordered all government agencies to offer more of their services in the form of mobile apps. A new memo called “Digital Government: Building a 21st Century Platform to Better Serve the American People” requires each agency to make [...]

Ye Olde Smartphone Class

Ye Olde Smartphone Class In the days of yore, a simple class system separated the masses. There were the haves–the nobility, and the have-nots–the peasant class. Today, in the world of technology, it is much the same. The haves are attached to their beloved smartphones, always ready to check traffic, search Google or find answers [...]

How Much Does It Cost To Make An Android App?

How Much Does It Cost To Make An Android App? By Dianna Dilworth on May 7, 2012 9:04 AM How much does it cost to make an Android app? According to Quora users, the price can range from $600-$150,000, depending on what you are making. Michael Burton, Android Developer of Groupon & Digg among others, [...]