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American Eagle Outfitters strengthens mcommerce push with iPad app

American Eagle Outfitters is proving that mobile plays an integral role in driving sales by rolling out a new iPad application that lets consumers shop the latest trends. In addition to an iPad application, AE also has an iPhone and Android app, as well as a mobile-optimized site. The mobile apps are developed by Branding [...]

How Jewlery Brand APP’s can help retain customers!

Jewelry and watch brands are displaying product ranges and history via rich mobile applications, but the focus should be longevity over instant gratification so that marketers can stay relevant to their customers between purchases. De Beers bridal app Tiffany & Co., De Beers, Audemars Piguet, Omega and Breguet are among the marketers of big-ticket jewelry and watches [...]

Facebook saves face in mobile advertising, delivers strong results

Following months of speculation over Facebook’s ability to monetize mobile, a new report reveals that the social network’s mobile ads are delivering more money and higher engagement rates than desktop ads. The Global Facebook Advertising Report from TBG Digital found that the click-through rates for Facebook mobile ads were 14 times higher than for desktop [...]

Mobile Banking and Tweens

Tweens – there are nearly 5 million of them in Britain alone. Aged between 10 and 16, they play a significant role in most family financial decisions. They directly influence up to $155 billion in spending annually, and have access to the Internet, money and smartphones. With the advent of new technology and greater freedom [...]

Swarovski spruces up Shanghai exhibit with mobile, social touchpoints!

Precision-cut crystal maker Swarovski is enticing public involvement in its Shanghai exhibit with mobile and social touchpoints that interact with local Chinese consumers as well as those around the world. The brand is using QR codes and Chinese foursquare-esque mobile application Jiepang along with country-specific social media channels to enhance its Sparkling Secrets exhibit through the [...]

Bed Bath & Beyond increases SMS opt-ins with in-store call-to-action

Bed Bath & Beyond is placing the mobile calls-to-action around stores to encourage consumers to shop. The retailer is also promoting its mobile Web site in-store as part of a back-to-school shopping push. “The strategy is simple – the more mobile touch points the more participation you can expect to receive. Calls to action should [...]

By |July 11th, 2012|Information|Comments Off on Bed Bath & Beyond increases SMS opt-ins with in-store call-to-action

IKEA places Mobile in the forefront of interactive back-to-school campaign

Swedish furniture retailer IKEA is continuing its mobile advertising push with a new interactive promotion that helps consumers find the products they need for the upcoming school season. The company is running the mobile ad campaign within Pandora’s iPhone application. IKEA has relied on mobile advertising in the past to help drive in-store traffic. “The [...]

Travelocity Canada strengthens mobile offerings via Booking APP

 The Travelocity Canada iPhone app Travelocity Canada has rolled out a new iOS application to let users book a hotel room via their mobile devices. In addition to booking a room, the app includes mobile deals, such as flash sales. Users can download the app from Apple’s Canada App Store. “The launch of this app [...]

A&W burger chain drives 20pc increase in revenue with mobile coupons

A&W quick-service restaurants drove a 20 percent in revenue this spring via a mobile coupon campaign that offered recipients a free burger. Harman Management, which owns 180 A&W franchise locations, wanted to create a mobile database of opted-in customers that it could use to drive traffic into its locations. The initial offer was advertised on [...]

Amazon makes play for greater influence over in-store shoppers

In a reflection of mobile’s growing importance for the in-store shopping experience, Amazon is bringing its augmented reality bar code scanning app Flow Powered by Amazon to Android devices for the first time. Mobile phone owners are increasingly using their devices while they are in stores to assist with their shopping, whether it is to [...]