About admin

This author has not yet filled in any details.
So far admin has created 40 blog entries.

Italian label Gucci uses a Mobile APP that aims to provide a higher level of service via employee-handled wireless devices

Enhancing the luxury retail experience with mobile Gucci’s mobile point-of-sale app Since mobile is a channel that consumers can choose to use in-store to enhance the physical shopping experience, it is the ultimate way for luxury marketers to interact with existing and potential customers on an opt-in basis. There are a number of ways that [...]

“Text to Park”

  Text to Park System Saves Canadians Time and Money Posted by Stephen Christensen on 2012-08-24 1:40:00 PM A new parking system launched by the Calgary Parking Authority allows customers to pay for their parking spot via text message. The new system means that customers are able to park at any supported public parking meter (including surface lots, ParkPlus [...]

Mobile Coupons are the Next Big Wave in Direct Marketing

Nowadays, everybody has an emotional and physical attachment to their cell phones. From calendars and cameras to e-mail and music, today’s mobile phones have been integrated into our daily lives more than ever before. Thankfully for advertisers in the industry, new technologies are available to reach these dialed-in customers. The Timing Is Right According to [...]

Lacoste personalizes mobile shopping experience with QR codes – SCAN TO SHOP

Lacoste is equipping its static print ads with a custom QR code that lets readers shop the latest looks from the retailer’s fall collection. The QR code-enabled ads are being used as part of Lacoste’s fall/winter 2012 campaign for its Unconventional Chic line of products. The ads are running in the September issue of Elle magazine. [...]

EBay expands fashion Mobile APP globally

EBay has rolled out its fashion mobile application globally as part of a bigger move to reach as many consumers as possible. The app is now available in Germany and Canada. In addition to the global expansion, eBay has also updated the mobile app with new features. “EBay mobile delivers innovative experiences to help fashion [...]

McDonald’s tests mobile payments app to accelerate mcommerce growth

Fast food giant McDonald’s is testing a new mobile payments service with PayPal that lets consumers order their favorite meals at participating restaurants in France. According to McDonald’s the trial will take place in 30 restaurant locations in France. Through the service, consumers can order food either online or through the McDonald’s mobile app and [...]

Top do’s and don’ts of SMS

The SMS program SMS is arguably the best medium marketers can use to reach a vast audience. However, companies need to define a clear call-to-action and offer relevant content in order to drive user engagement and opt-ins. Marketers are continually looking at different mediums to further engage with consumers and increase sales. Additionally, SMS presents [...]

Spanx unveils mobile commerce site to increase sales

Spanx unveils mobile commerce site to increase sales Shapewear giant Spanx has made its debut in the mobile commerce space with a new site that lets consumers browse the latest styles and buy them. Consumers can access the mobile site by entering on their mobile browser. The mobile site was developed by Branding Brand. “We are [...]

Mobile is key driver in Back-To-School Retail Success!

Target’s back-to-school themed mobile siteMobile has played a big role in back-to-school initiatives over the past few years. However, having a single-strategy approach is no longer enough. Marketers must take-on a multichannel approach to see retail success. Here is a look at how retailers need to position themselves on mobile for this upcoming back-to-school season. “Mobile will be [...]

Mobile back-to-school sales to grow significantly!

Consumers embrace mobile for back-to-school shopping Mobile will play a much bigger role in this year’s back-to-school shopping season as more shoppers use their smartphones to compare prices and make purchases, according to the National Retail Federation. One of the back-to-school trends identified in a recent survey from the NRF is a jump in online [...]