Swarovski spruces up Shanghai exhibit with mobile, social touchpoints!

Precision-cut crystal maker Swarovski is enticing public involvement in its [...]

Bed Bath & Beyond increases SMS opt-ins with in-store call-to-action

Bed Bath & Beyond is placing the mobile calls-to-action around [...]

IKEA places Mobile in the forefront of interactive back-to-school campaign

Swedish furniture retailer IKEA is continuing its mobile advertising push [...]

Travelocity Canada strengthens mobile offerings via Booking APP

 The Travelocity Canada iPhone app Travelocity Canada has rolled out [...]

A&W burger chain drives 20pc increase in revenue with mobile coupons

A&W quick-service restaurants drove a 20 percent in revenue this [...]

Amazon makes play for greater influence over in-store shoppers

In a reflection of mobile’s growing importance for the in-store [...]

Four Ways Mobility Transforms Business

Mobility is about more than wireless connectivity. Mobility combined with [...]

Staples takes on international market with new mobile app

Big box retailer Staples is ramping up its mobile strategy [...]

What it takes to survive in the New Mobile Era

  Mobile is growing in leaps and bounds, driving significant [...]

Bar code-based mobile payments: Mcommerce’s newest darling for Mobile Phones

Bar codes are increasingly popular as a way to link [...]

7-Eleven drives in-store traffic via incentive mobile push messages

By Rimma Kats June 19, 2012 7-Eleven is continuing to [...]

90pc of top 10 retailers have mobile sites and apps: study

By Lauren Johnson June 11, 2012 Macy's mobile site for a [...]